Urbanfood is a Lithuanian functional nutrition brand creating plant-based superfood products for everyday health and wellbeing. Ahead of launching a new product line, the brand needed a stronger digital experience that could better communicate product quality, ingredients, and functional benefits.
The existing eShoprent website no longer supported the level of product education or shopping experience Urbanfood needed. We redesigned the store on Shopify, creating a modern, scalable e-commerce platform focused on clear product information, ingredient transparency, intuitive shopping, multilingual content, bundles, routines, and a streamlined checkout.
The goal was to create a modern, high-performing Shopify store that could support Urbanfood’s new product launch and strengthen the brand online.
The experience needed to make complex product information feel clear, simple, and easy to understand, with greater focus on functional benefits, ingredients, science, and product quality.
At the same time, the store had to remain intuitive and easy to shop, with smooth product discovery, routines, bundles, multilingual content, trusted payment and delivery options, and a seamless experience across desktop and mobile.
The project involved extensive Shopify customization to create a modern, product-focused store aligned with Urbanfood’s new direction. The result is a clean, responsive, and multilingual e-commerce experience in Lithuanian and English.
We created detailed product pages covering benefits, usage, nutrition, formulations, and ingredients, along with a dedicated Ingredients page with interactive flip cards. Product routines help customers discover products based on their goals, while product bundles support easier cross-selling.
The store also includes customer reviews, secure payment and shipping integrations, automated email flows, and an SEO-friendly structure designed to support long-term organic growth.
Ingredients are central to Urbanfood’s products, so we made them a key part of the website experience. Each product page includes a dedicated ingredients section where customers can explore individual ingredients, their properties, and their role in the formulation.
We also created a separate Ingredients page with interactive flip cards, making ingredient education more engaging and accessible while highlighting the quality and thought behind each product.
We introduced product bundles to make it easier for customers to purchase complementary products together and discover more of the Urbanfood range.
Alongside this, product routines help customers find relevant products based on specific goals and understand how they can fit into an everyday routine, creating natural cross-selling opportunities without complicating the shopping experience.
We integrated Montonio and Shopify Payments to provide secure and familiar payment options, together with Multiparcels for flexible parcel delivery.
These integrations create a smoother checkout experience for customers while simplifying order management and fulfilment for the Urbanfood team.
The website was built with a seamless Lithuanian and English experience, making products, ingredients, educational content, and brand information accessible to both local and international customers.
The setup also provides flexibility to add more languages in the future as the brand expands.
Urbanfood’s Shopify store is supported by a focused app stack covering product discovery, conversion, multilingual content, marketing, payments, shipping, reviews, and SEO.
Powers product bundles and quantity offers, improves filtering and product discovery, and enables pre-orders for upcoming or unavailable products.
Manages Lithuanian and English store content and provides a scalable setup for adding further languages.
Collects and displays product reviews and ratings to strengthen trust and support purchase decisions.
Supports automated email marketing, interactive lead-capture promotions, affiliate partnerships, and product feeds for Google Shopping and other marketing channels.
Supports technical SEO, metadata and structured data optimization together with store performance improvements.
Provides familiar local bank payment options directly within the Shopify checkout, creating a smoother payment experience for Lithuanian and Baltic customers.
Manages carrier and parcel-terminal delivery, shipping labels and tracking, checkout shipping-rate presentation, and order documents such as packing slips and invoices.
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