{"id":1858,"date":"2025-04-10T10:08:36","date_gmt":"2025-04-10T10:08:36","guid":{"rendered":"https:\/\/vestus.studio\/?p=1858"},"modified":"2025-04-16T11:00:25","modified_gmt":"2025-04-16T11:00:25","slug":"q4-2024-financial-results-merchant-success","status":"publish","type":"post","link":"https:\/\/vestus.studio\/lt\/shopify-news\/q4-2024-financial-results-merchant-success\/","title":{"rendered":"\u201eShopify\u201c 2024 m. IV ketvir\u010dio finansiniai rezultatai: pagrindin\u0117s \u012f\u017evalgos"},"content":{"rendered":"<p>\u201eShopify\u201c u\u017ebaig\u0117 2024 metus stipriu ketvirtuoju ketvir\u010diu, paskelbdama puikius finansinius rezultatus, kuriuos l\u0117m\u0117 nuolatin\u0117s platformos inovacijos ir augantis prekybinink\u0173 \u012fsitraukimas. Pajamos per metus i\u0161augo <a href=\"https:\/\/www.shopify.com\/news\/shopify-merchant-success-powers-q4-outperformance-across-both-top-and-bottom-line\" target=\"_blank\" rel=\"noopener\">31 % ir pasiek\u0117<\/a> 2,81 mlrd. JAV doleri\u0173, o laisvo pinig\u0173 srauto mar\u017ea pasiek\u0117 rekordin\u012f 22 % lyg\u012f. Svarbu pa\u017eym\u0117ti, kad tai jau septintas ketvirtis i\u0161 eil\u0117s, kai <strong>\u201eShopify\u201c (ne\u012fskaitant logistikos veiklos)<\/strong>pasiekia daugiau nei 25 % metin\u012f pajam\u0173 augim\u0105 \u2013 tai dar labiau \u012ftvirtina jos, kaip pasaulin\u0117s e. prekybos variklio, pozicijas.<\/p>\n\n\n\n<p>Ta\u010diau \u0161ie skai\u010diai svarb\u016bs ne tik investuotojams \u2013 jie rei\u0161kia reik\u0161mingus platformos atnaujinimus, didesn\u012f pirk\u0117j\u0173 aktyvum\u0105 ir pa\u017eangesnius \u012frankius, kurie tiesiogiai padeda \u201eShopify\u201c prekybininkams augti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2024 m. IV ketv. finansin\u0117 ap\u017evalga: k\u0105 svarbu \u017einoti prekybininkams<\/strong><\/h2>\n\n\n\n<p>\u201eShopify\u201c ketvir\u010dio rezultatai atspindi klestin\u010di\u0105 ekosistem\u0105, kurios pagrindas \u2013 prekybinink\u0173 s\u0117km\u0117. Pa\u017evelkime \u012f pagrindinius veiksnius, l\u0117musius \u0161\u012f \u012fsp\u016bding\u0105 augim\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pajam\u0173 ir platformos augimas<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bendra ketvir\u010dio pajam\u0173 suma pasiek\u0117 2,81 mlrd. USD <a href=\"https:\/\/www.shopify.com\/news\/shopify-merchant-success-powers-q4-outperformance-across-both-top-and-bottom-line\" target=\"_blank\" rel=\"noopener\">\u2013 tai 31 % metinis augimas.<\/a>.<\/li>\n\n\n\n<li>Bendras preki\u0173 pardavimo vert\u0117s (GMV) rodiklis siek\u0117 94,46 mlrd. USD \u2013 26 % daugiau nei prie\u0161 metus \u2013 tai did\u017eiausias IV ketv. GMV rodiklis per vis\u0105 \u201eShopify\u201c istorij\u0105.<\/li>\n\n\n\n<li>\u201eShopify Payments\u201c sudar\u0117 64 % GMV (palyginimui, 2023 m. IV ketv. \u2013 60 %) \u2013 tai rodo vis daugiau prekybinink\u0173 renkasi \u012fmontuot\u0105 auk\u0161tos mar\u017eos mok\u0117jim\u0173 sprendim\u0105.<\/li>\n<\/ul>\n\n\n\n<p>\u0160ie skai\u010diai atspindi ne tik augant\u012f prekybinink\u0173 aktyvum\u0105, bet ir pla\u010diai pritaikomus integruotus \u201eShopify\u201c \u012frankius bei stipr\u0173 vartotoj\u0173 apsipirkimo aktyvum\u0105, ypa\u010d per \u0161ventin\u012f laikotarp\u012f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pelningumas ir veiklos efektyvumas<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Laisvas pinig\u0173 srautas siek\u0117 611 mln. USD<a href=\"https:\/\/s27.q4cdn.com\/572064924\/files\/doc_financials\/2024\/q4\/Q4-2024-Press-Release-Final.pdf\" data-type=\"link\" data-id=\"https:\/\/s27.q4cdn.com\/572064924\/files\/doc_financials\/2024\/q4\/Q4-2024-Press-Release-Final.pdf\" target=\"_blank\" rel=\"noopener\">(22 % mar\u017ea) \u2013<\/a>tai rodo puiki\u0105 veiklos disciplin\u0105.<\/li>\n\n\n\n<li>Veiklos pelnas pakilo iki 465 mln. USD \u2013 beveik padvigub\u0117jo per metus.<\/li>\n\n\n\n<li>Bendroji mar\u017ea pager\u0117jo d\u0117l augan\u010di\u0173 pajam\u0173 i\u0161 prenumerat\u0173 ir mok\u0117jim\u0173 \u2013 programin\u0117s \u012frangos pagrindu veikian\u010di\u0173 paslaug\u0173.<\/li>\n<\/ul>\n\n\n\n<p>Efektyvi veikla rei\u0161kia daugiau resurs\u0173, gr\u012f\u017etan\u010di\u0173 \u012f produkt\u0173 k\u016brim\u0105 \u2013 tai tiesiogiai naudinga prekybininkams per greitesnes inovacijas ir patikimesn\u0119 infrastrukt\u016br\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategin\u0117s augimo kryptys: kas slypi u\u017e skai\u010di\u0173<\/strong><\/h2>\n\n\n\n<p>\u201eShopify\u201c augimas n\u0117ra vien tik finansinis \u2013 j\u012f skatina tikros platformos inovacijos ir prekybininkams palankios iniciatyvos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Platformos tobulinimai ir naujos funkcijos:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI \u012frankiai pad\u0117jo prekybininkams generuoti produkt\u0173 apra\u0161ymus, automatizuoti klient\u0173 aptarnavim\u0105 ir optimizuoti rinkodaros kampanijas.<\/li>\n\n\n\n<li>Atnaujintas Shopify Checkout suma\u017eino atsisakymo rodiklius ir padidino konversijas.<\/li>\n\n\n\n<li>Shop Pay patobulinimai leido grei\u010diau atsiskaityti ir pagerino klient\u0173 lojalum\u0105.<\/li>\n\n\n\n<li>Pagerinti mobilieji \u012frankiai ir analitika suteik\u0117 daugiau galimybi\u0173 net keliaujantiems verslo savininkams.<\/li>\n<\/ul>\n\n\n\n<p>Rezultatas \u2013 efektyvesn\u0117 veikla ir daugiau pardavim\u0173, ypa\u010d per did\u017eiausi\u0105 prekybos laikotarp\u012f \u2013 ketvirt\u0105j\u012f ketvirt\u012f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B2B ir did\u017ei\u0173j\u0173 versl\u0173 augimas:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2B GMV padvigub\u0117jo per metus \u2013 tai rodo stipr\u0117jant\u012f \u201eShopify\u201c vaidmen\u012f didmenin\u0117je prekyboje.<\/li>\n\n\n\n<li>Didieji verslai vis da\u017eniau renkasi Shopify Plus d\u0117l jos i\u0161ple\u010diamumo ir pa\u017eangi\u0173 funkcij\u0173 \u2013 tai reik\u0161mingai prisid\u0117jo prie GMV augimo.<br><\/li>\n<\/ul>\n\n\n\n<p>Tai \u012frodo, kad \u201eShopify\u201c \u0161iandien efektyviai aptarnauja tiek pradedan\u010diuosius verslininkus, tiek \u012fsitvirtinusius prek\u0117s \u017eenklus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prekybinink\u0173 s\u0117km\u0117: svarbiausi skai\u010diai<\/strong><\/h2>\n\n\n\n<p>\u201eShopify\u201c rezultatai yra tiesiogiai susij\u0119 su versl\u0173, veikian\u010di\u0173 jos platformoje, s\u0117kme. 2024 m. IV ketvir\u010dio ataskaitoje i\u0161skirti keli svarb\u016bs prekybinink\u0173 pasiekimai:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prekybinink\u0173 baz\u0117s ir GMV augimas<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prekybinink\u0173 skai\u010dius i\u0161augo 18 % per metus, augim\u0105 l\u0117m\u0117 tiek nauji prisijungimai, tiek pager\u0117j\u0119s i\u0161laikymas.<\/li>\n\n\n\n<li>2024 m. daugiau nei 875 mln. unikali\u0173 pirk\u0117j\u0173 \u012fsigijo preki\u0173 i\u0161 \u201eShopify\u201c pardav\u0117j\u0173.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.shopify.com\/news\/shopify-merchant-success-powers-q4-outperformance-across-both-top-and-bottom-line\" target=\"_blank\" rel=\"noopener\">GMV i\u0161augo 26 %,<\/a>augim\u0105 palaik\u0117 tarptautin\u0117 pl\u0117tra, daugiakanal\u0117 prekyba ir didelis \u0161ventinis aktyvumas.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vidutin\u0117s pajamos i\u0161 prekybininko (ARPU)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ARPU padid\u0117jo 12 %, augim\u0105 skatino:\n<ul class=\"wp-block-list\">\n<li>Didesnis auk\u0161tesni\u0173 plan\u0173 pasirinkimas<\/li>\n\n\n\n<li>Platesnis toki\u0173 paslaug\u0173 kaip Shopify Payments, Capital ir Markets naudojimas<\/li>\n\n\n\n<li>Didesn\u0117 vienos parduotuv\u0117s GMV, ypa\u010d tarp Shopify Plus naudotoj\u0173<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Globali ir daugiakanal\u0117 pl\u0117tra<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tarptautin\u0117s pajamos i\u0161augo 33 %, augim\u0105 skatino lokalizuoti mok\u0117jimai ir Shopify Markets.<\/li>\n\n\n\n<li>Fizin\u0117 prekyba (POS) taip pat augo 33 %, atspind\u0117dama \u201eShopify\u201c pl\u0117tr\u0105 ir \u012f fizines parduotuves.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pagrindin\u0117s \u012f\u017evalgos<\/strong><\/h2>\n\n\n\n<p>\u201eShopify\u201c 2024 m. IV ketvir\u010dio rezultatai \u2013 tai ne tik finansin\u0117 s\u0117km\u0117, bet ir ai\u0161kus signalas, kad platforma kuria tikr\u0105 vert\u0119 prekybininkams. Nuolatin\u0117s produkto inovacijos, d\u0117mesys pelningoms paslaugoms ir pl\u0117tra \u012f naujas rinkas rodo, kad \u201eShopify\u201c pasiruo\u0161usi palaikyti prekybinink\u0173 augim\u0105 visais lygmenimis ir 2025-aisiais, ir toliau.<\/p>\n\n\n\n<p>Jeigu jau naudojat\u0117s \u201eShopify\u201c \u2013 \u0161ie rezultatai rei\u0161kia, kad artimiausiu metu gausite dar daugiau pa\u017eangi\u0173 \u012franki\u0173.\nJei dar ne \u2013 dabar gali b\u016bti puikus metas prisijungti.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Shopify 2024 m. IV ketv. pajamos augo 31\u202f% \u2013 pasiektas rekordinis GMV.\nSu\u017einokite, kaip platformos inovacijos ir nauji \u012frankiai padeda prekybininkams augti bei stiprina j\u0173 verslo s\u0117km\u0119.<\/p>","protected":false},"author":1,"featured_media":1877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify-news"],"_links":{"self":[{"href":"https:\/\/vestus.studio\/lt\/wp-json\/wp\/v2\/posts\/1858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vestus.studio\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vestus.studio\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vestus.studio\/lt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vestus.studio\/lt\/wp-json\/wp\/v2\/comments?post=1858"}],"version-history":[{"count":6,"href":"https:\/\/vestus.studio\/lt\/wp-json\/wp\/v2\/posts\/1858\/revisions"}],"predecessor-version":[{"id":2111,"href":"https:\/\/vestus.studio\/lt\/wp-json\/wp\/v2\/posts\/1858\/revisions\/2111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vestus.studio\/lt\/wp-json\/wp\/v2\/media\/1877"}],"wp:attachment":[{"href":"https:\/\/vestus.studio\/lt\/wp-json\/wp\/v2\/media?parent=1858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vestus.studio\/lt\/wp-json\/wp\/v2\/categories?post=1858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vestus.studio\/lt\/wp-json\/wp\/v2\/tags?post=1858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}